straightforward logo design and simple branding project for a shipping-related startup. Derailer aims to solve issues around missed/lost/unsigned-for package deliveries.
The initial brief was a script wordmark with cursive letters rendered as rail imagery. Sketches, ideation and development on the logo took place first with several options provided to the client.
The final combination mark of logo and wordmark.
After finalizing the logo the principals asked for a business card design.
